Video: Influencers to Brand Advocates
This week I was invited to participate in a panel hosted as a live event by BrightTalk and sponsored by Think Influence to discuss influence. I was joined on the panel by Don Bulmer, VP of Global...
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Engaging Customers on Facebook
In preparing for a webinar this week with Lithium Technologies on Facebook and your brand, I spent a bit of time researching best practices for engaging customers on Facebook. I’ve pulled together a...
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Social Business Solution Vendors
I keep a list of all of the social software vendors I talk to and as I was updating it this morning I realized that it might prove useful to provide it here. Now it’s certainly not ranked in any way,...
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Salesforce & the Social Marketing Cloud: Round 1 Goes to…
Don’t get me wrong. I love Radian6. I truly do. Now that it it is an extended platform with its incorporation of the superbly conceived and executed “Insights” addition (kudos to Ryan Strynatka), it is...
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Social Business Predictions for 2012
It’s that time of year again. Enterprise social media has had an impressive ramp-up in 2011 as well as being well-poised for a banner year in 2012. However, along the way, social business has become a...
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Is Social Marketing Replacing Content Marketing – or Enhancing It?
Interesting post by David Strom on ReadWriteWeb this past weekend – Blogging Declines Across the Inc. 500. As stated in the UMass Dartmouth study behind the headline: Fifty percent of the 2010 Inc. 500...
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Marketing May Not Be Dying, But It’s Certainly Changing – Right Flo?
Not surprisingly, many marketers were outraged, offended & upset by the recent Marketing Is Dead essay in the Harvard Business Review. Personally, I thought the piece was (intentionally) overstated...
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Cloudforce New York
So, just about a month after Dreamforce, Salesforce.com is coming to New York for one of its regional Cloudforce conferences. The event will be at the Javitz Center in Manhattan on October 19....
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Social Marketing — Right Idea for the Times
You might be tempted to consider social marketing just another idea in an endless stream of things dreamed up by the software industry (and pundits like me!) to generate more business. Well, you’d be...
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More on Election, Social and Marketing
I tried to wait a bit before commenting on the election and the Social CRM implications partly out of respect and in part to give everyone a chance to rev down. And these observations have much more...
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Rolling Out An Idea
Marshall McLuhan Has the emergence of social technology been faster than the roll out of other advanced technologies like CRM and ERP and why? I have recently been reading a dense technical book from...
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Predicting the Future Not for the Faint of Heart
I was doing some research in the Time Magazine archives (the best ones I have seen, by the way) the other day and came across this nugget from 1962: “Despite the discouraging results so far, many...
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Advocacy: The New Currency of Marketing
Who do we ultimately turn to when we need to make important decisions in our lives? That’s the fundamental question at the heart of so much today when it comes to media, influence, and ultimately,...
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Salesforce Acquiring Exact Target? Good Move (With A Question)
Ever since Salesforce launched a fully-working and functional version of Service Cloud (about three-four years ago) following the tiring attempts to build it itself for five or six years (which they...
View ArticleVideo: Influencers to Brand Advocates
This week I was invited to participate in a panel hosted as a live event by BrightTalk and sponsored by Think Influence to discuss influence. I was joined on the panel by Don Bulmer, VP of Global...
View ArticleClik here to view.
Engaging Customers on Facebook
In preparing for a webinar this week with Lithium Technologies on Facebook and your brand, I spent a bit of time researching best practices for engaging customers on Facebook. I’ve pulled together a...
View ArticleClik here to view.
Social Business Solution Vendors
I keep a list of all of the social software vendors I talk to and as I was updating it this morning I realized that it might prove useful to provide it here. Now it’s certainly not ranked in any way,...
View ArticleClik here to view.
Cloud Software and Business Modernization Part Two: Customer Experience
Building and executing on a customer experience (CX) strategy is one of the most pressing areas of business modernization. The Internet has created new interaction models and channels, as well as...
View ArticleClik here to view.
Is Social Marketing Replacing Content Marketing – or Enhancing It?
Interesting post by David Strom on ReadWriteWeb this past weekend – Blogging Declines Across the Inc. 500. As stated in the UMass Dartmouth study behind the headline: Fifty percent of the 2010 Inc. 500...
View ArticleClik here to view.
Marketing May Not Be Dying, But It’s Certainly Changing – Right Flo?
Not surprisingly, many marketers were outraged, offended & upset by the recent Marketing Is Dead essay in the Harvard Business Review. Personally, I thought the piece was (intentionally) overstated...
View Article