Social Business Solution Vendors

I keep a list of all of the social software vendors I talk to and as I was updating it this morning I realized that it might prove useful to provide it here. Now it’s certainly not ranked in any way, nor is it complete. I’m sure there are some companies that I’ve left off, and if you know of any please put them in the comments. The solutions for social business use are evolving rapidly and there are new offerings popping up all of the time and the more established social vendors are consolidating. I also expect that larger enterprise vendors will do their share of roll ups this year, as evidenced by Salesforce.com’s recent acquisition of Radian6. For basic categories I’m using what is a loose interpretation of a social taxonomy that we (IDC) plan to publish later this summer. I won’t provide the detail for each, but here’s a brief guide:

• Social Software: Broad social enabling technologies including collaboration, social networking, and other enterprise 2.0 software.
• Social CRM: Customer facing social solutions
  • Community Management: Software than enables effective management of a customer community
  • Support Channels: Software that provides a connection between traditional support software and public social channels like Facebook, Twitter, blogs, etc.
  • Sales Intelligence: Software that facilitates the collection and analysis of social data in the context of sales prospecting and sales execution
  • Social Marketing Automation: Software that assist in the execution and optimization of social marketing campaigns across multiple social channels.
• Socialytics: Applications that collect and analyze social data to support decision making.
• Commerce: Software that enables the use of social concepts in some phase of commerce, both on and off line and including BtoB and BtoC.
• Innovation Management: Solutions that enable companies to more effectively manage the product development process to involve a broader set of stakeholders including customers and employees, often employing crowdsourcing / ideasourcing concepts.

So there’s my list, who did I miss?